Tips for Home Sellers: Identify Your Target Buyer

by John S. Kim 11/18/2019

For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.

About the Author
Author

John S. Kim

Hi, I'm John Kim and I'd love to help you. Whether you're in the research phase at the beginning of your real estate search to buy or you're ready to sell your home in the next 30-90 days, you'll benefit from having a real estate professional by your side. I'd be honored to put my real estate experience to work for you.

Let's get acquainted. First, a little bit about me...

I have called the San Francisco Bay Area home since 1980. Leaving behind a colorful career in high tech back in 2004, I have focused my energy and passion for teaching and helping others in the real estate industry. Immediately, from the onset of my real estate career, I had the honor of being recognized as the No. 1 Real Estate Agent in my office and awarded Top Selling Agent in 2005 for successfully serving my community using real estate as a vehicle. Since 2005, I have continued to rank among the top in my field of residential real estate sales with my skilled negotiations, networking prowess, and tenacious focus on my clients’ goals. Today, I continue to follow my passion by educating friends and neighbors on the value of home-ownership and on navigating the new real estate economy.

I hold certifications as a Master Certified Negotiations Expert, Certified Probate Real Estate Specialist, Accredited Staging Professional, Certified Distressed Property Expert, and also the Home Affordable Foreclosure Alternatives Specialist by the California Association of Realtors, among others. Regarded by my peers as an expert on the subject of Negotiations, Contracts, Short Sales, and Foreclosures. I have proudly served as the corporate trainer to over 500 licensed agents and brokers at our corporate Newark office beginning in 2009.

I would love the opportunity to help you and your family as you decide the next direction in your real estate planning. If you have decided to sell your house or are still thinking through it, I have the resources and the skills to get you the most from your real estate decision.

When is a good time to talk this week? Let's talk.